Use this framework to improve your existing business or use it as a basis for picking the next opportunity to go after. Answers are mine, delete them. :)
What have I enjoyed in the past? (these are your desires, the things you want)
Disliked in the past? (these are your pains, the things you hate)
Lately very excited about? (these make you tick)
What am I capable at? (this hints at where you can be useful to other people)
Where am I not the best at? (and here, you’ll either need to hire help, get better at, or just be willing to suck at)
If you’re running an existing show. Look at your answers. How would you decrease the amount of what you dislike and increase the amount of stuff you like?
If you’re looking to start a new business. Take a tally, answer the questions and actually write down your answers
Then come up with a list of business models that would let you do the things you enjoy without the pains you hate. Then come up with a list of potential markets. Then with a list of problems in that market.
If you yourself are part of the market, all the better, and if you personally experience a problem, even more the better.