Perceived value.
What IS value? I don’t think there’s an objective way to quantify value.
Take a book for example. Price tag $1 or $10 or $20 or even $100
You spend money on it, and then if you leave it unread it was worth not much, except fulfilling an urge you had. After which either it has a cost or a benefit or both.
It takes space and attention in your shelf. It might give you remorse. Or it might make you proud to have it, to have found it, to have bought it, to have supported the person who wrote it.
Presented with an “offer”, pay this, get that. How do you gauge it, is that worth this?
Social proof is one.
Social proof brings perceived value before and after a purchase closer together. It aligns expectations. If you see someone like you recommending it, having gotten value out of it, you’d be far more likely to give it a chance.
But gotten value out of it?
What is value.
It is something you desire without the pain of getting it.
And what are the things one desires?
I’m not going to say health, wealth, and relationships because you’d know where all that came from.
Instead I’m going to say. We’re obsessed about things.
If I’m obsessed about an outcome, of getting it, then I’d pay an arm and a leg two kidneys and my neck to get it. Anything less than that, nah.
Now.
What do you want? Why are you here?
I’m not going to take a guess. Let me know, and I’ll write up the rest.